Make Your Motion Graphics Stand Out with Dynamic Storytelling

Nicely designed, well animated graphics are one thing, but storytelling is essential element that - if done correctly - will leave a lasting impression with your audience.

Here are three key strategies which will enhance storytelling in your motion projects.

1. Establish Clear Goals, Conflicts, and Resolutions

Start by defining clear goals for your characters, and set up the conflicts/obstacles they face.

If your goal is to educate HCPs about a certain medicine, focus on the patient journey; how is their illness getting in the way of what they want from life?

Ensure this is relatable to your target audience. You want them to take action - to sign up, read more, follow a link - so you need to show them you have the solution to one of the pain points they’re facing.

Focus on the results you offer. Present this as the conclusion that leaves viewers feeling fulfilled.

2. Leverage Animation Styles

Visual elements play a significant role in storytelling.

Animation is incredibly versatile, making your choice of animation style another way to reinforce your brand identity and key messaging.

For instance, warm colours convey energy, while cool colours suggest calmness. Infographics and visual metaphors look more corporate, where as a more literal approach featuring characters looks cinematic.

By selecting design elements mindfully, you enhance the whole story.

3. Experiment with Pacing & Timing

Pacing & Timing create rhythm and impact and should be treated like any design decision. You can vary the pace to highlight particularly impactful moments. Equally, pacing as a whole is another way of communicating your brand and message. Is your product energetic, fast and high tech? Or is it calm, focused and thoughtful?

Conclusion

By establishing clear narrative goals, carefully crafting a relevant animation style, and experimenting with Pacing & Timing, you can take your motion project to the next level, increase engagement and drive results.