After executing a successful rebrand for Hubbo, creative agency Future Kings contacted me to discuss the creation of an animated brand film.

This endeavour presented an intriguing task, demanding a high amount of collaboration between myself and Future Kings, to ensure motion graphics fitted the brand language they had devised. The central challenge was striking a precise balance in the graphical elements playfulness; It needed to be friendly, without inadvertently becoming juvenile or cartoonish.

My role encompassed the main edit and the implementation of motion graphics. (Due to the tight timeframe, the character animation was entrusted to a fellow animator.)