The director and I started by planning every shot inside Cinema 4D, producing a 3D animatic that allowed us to visualise the entire ad, get sign-off from the client ahead of the shoot, as well as liaising with the camera operators.

The animatic was completely to scale, allowing us to essentially hand it over to the MoCo team. They fed data from the virtual camera into a Motion Control Camera, filming each product with precision.

In post-production, I was responsible for animating all digital graphics, including lens flares, animated strokes and typography. These commercials were made at Wordley Creative.