Working with director Steve Judge is always an interesting experience. The first thing we collaborated on for this TVC was a completely animated version of the ad, using placeholder photos in-lieu of product footage. This allowed us to build an edit, complete with prices and animated lines before a single product had been filmed.

Post-film shoot, the graphics went through another pass to ensure everything worked well with the real product footage.

Once the graphics were complete, the edit was handed over to Flame artist extraordinaire Glenn Collict, for grading, set extensions and final compositing. This commercial was made at Wordley Creative.