Are Whiteboard Videos Any Good?

Looking for an engaging and cost-effective way to convey your message? You might have seen an animated whiteboard video and think this a suitable way to go, but before you do, consider these pros and cons.

On the positive side, whiteboard videos are undeniably engaging and budget-friendly, making them a solid choice for specific niches. However, they shouldn't be your default go-to for animated content.

The drawbacks are worth noting:

01 Outdated Aesthetics

Whiteboard videos can look a bit cheap and dated. Their popularity soared a few years ago, but they quickly became overused, resulting in a somewhat generic feel.

02 Questionable Value for Money

Surprisingly, some explainer videos can be more costly than a animated infographic. If your primary motivator is cost, there really is no reason to commission a whiteboard video.

03 Limited Brand Reflection

Whiteboard videos often lack the flexibility to mirror your brand effectively. Their hand-drawn appearance limits opportunities for diverse motion and colour variations essential for aligning with your brand identity.

There is no doubt that animated content is a highly engaging way of communicating with your audience.

It can mirror your brands aesthetic and tone of voice, and for clients on a tight budget (startups and NPOs - I know you have a tough job), there are creative approaches that won't break the bank.

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