How Animated Video Increase Conversions

When it comes to digital marketing, your brand having a captivating, animated explainer film is as important as a well designed website. Here's why:

01 Videos Boost SEO

Did you know that Google and other search engines are avid fans of video content? According to insights from Madebyzest.com, incorporating animated videos into your online strategy can significantly improve your website's search engine ranking. So, if you're aiming to climb the SEO ladder, animated videos are a smart move.

02 Videos Lead to Higher Conversions

The numbers don't lie. Landing pages featuring explainer videos boast an impressive 80-86% higher conversion rate, as revealed by Promo.com. Animated videos streamline information delivery, capture attention, and guide potential customers through the conversion funnel more effectively than static content. If boosting your conversion rates is on your agenda, it's time to hit the play button.

03 Animated Video Creates an Emotional Connection

In the realm of consumer behaviour, Harvard professor Gerald Zaltman's research sheds light on the fact that 95% of purchasing decisions are driven by the subconscious mind. What better way to tap into this subconscious realm than by leveraging the emotional impact of animated content? Animated videos have the unique ability to stir emotions, making them a powerful tool for connecting with your audience on a deeper level.

So, if you're looking to up your conversion game, consider incorporating animated videos into your marketing arsenal. Get in touch for more info.