Motion Graphics for Live Events
Here are three areas to consider when developing motion graphics for your live event:
01 Branding
Showcase your brand’s identity in a live event setting. Compare visuals used in a slick tech product launch, to a glitz-and-glam award show - colour choices, font choices, tone of voice and motion design are all opportunities to reinforce brand messaging.
02 Engagement / Immersion
Create a memorable experience by using graphics to set the tone, mood, highlight key messages, add drama and guide the running order.
This works great for a variety of events including concerts, conferences, sports events, awards shows, graduation ceremonies.... you name it, motion graphics will help.
03 Testing and QC
You should run through all your visuals again and again (and again and again) on site, at the venue, in situ, while there is still time to make amends. This will catch big things - like ensuring your content actually plays on the equipment setup at the venue, to small things - like checking all on-screen copy for typos.
